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The Importance Of Modern Web Design

Why is it important to have a modern website design? Having a strong and reputable digital presence has become almost essential for any small business in Dunstable and across the UK to have an impact in the 21st century. With more and more consumers going digital and relying solely on online retail stores and websites for their products and services, having a digital presence that comes with a kick has never been more important. So in order to keep up with the digital rush and to start grabbing the attention of potential online customers where do you begin?

The simple answer is to own a modern and professional website, that’s been designed to fully meet your business needs and strongly promotes your products and services.

Why Web Design?

Having a modern website design that effectively showcases your brand is the most important factor for your online presence. Ultimately your website will be your customer’s primary source of contact to you as well as their source of information on the companies brand values and your products and services. Your website needs to successfully portray these elements of your business in order to create a strong digital presence and attract new and returning customers to your website.

So for example, let’s say that you’re a small plumbing company starting up in Dunstable and you’re looking to get your digital game going. To get started there’s no better way of promoting your business online, to begin with, other than with a visually stunning responsive website to portray your brand and showcase all of your business services and talents to the right audience.

What is responsive website design?

Responsive web design is a new and popular method of web design that enables your webpages to be viewed in response to the size of the screen or web browser it is being viewed on. A website designed with responsive web design adapts the layout to its platform by using proportion-based grids, flexible images, and lots of CSS goodness. Responsive web design has become more important as the amount of mobile traffic now accounts for more than half of total internet traffic. Because of this enormous spike in mobile internet traffic, Google announced an Algorithm update in April 21, 2015, which started to boost the ratings of sites that are mobile friendly and drop the websites that weren’t.

And most of all conversions

Conversions are when a visitor to your website makes a purchase or an enquiry for your products and services. It’s the whole reason you run your website and without it, your website wouldn’t be profitable. Fully responsive web design creates a visually stunning website that can be accessed on all browser platforms, and surprisingly look just as good! Owning a modern website will show your customers that you mean business! And with the simplicity of including custom contact forms to help your website visitors send detailed enquiries, easy to use navigation and clear and concise contact pages. Your digital presence couldn’t be in better hands.

Follow the original article on: Web design Dunstable

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